![]() ![]() Dimensional MailersĪ dimensional mailer is an upgraded version of a self-mailer or leaflet. They may also include a reply card or order form.Ĭontact our team to find out more – click here. They are more confidential and intended for and read by the addressee only. Letters are contained within an envelope so appear more important and serious and less like junk mail. You can craft a highly personalised message to your target audience and go into much detail to persuade the reader to take action. Therefore, time should be spent on crafting the perfect copy over design. Letters are plain in style and very text-heavy, focusing on written communication to communicate to the reader. Letters are the most formal, traditional, and personal type of direct mail and are effective at reaching professional clients to encourage a conversion or generate a lead. With more space available than a postcard, you can go into greater detail about your company, products, and services to build a stronger brand image and persuade the reader to act.īe creative to create an eye-catching design with bold colour and striking images to make your self-mailer stand out and make an impression. Self-mailers are effective in attracting prospects and generating leads. It does not use an envelope and is contained instead within an adhesive tab to keep mailing costs down. Self-MailersĪ self-mailer is comprised of one large piece of paper that is bi or tri-folded down into a variety of sizes such as a booklet, brochure, or leaflet. To ensure your postcard makes the right impression, use an eye-catching design to grab the recipient’s attention with a hook and enticing image, and make sure to utilise both sides of the card. Unlike letters, they do not need to be opened for their message to be seen, but due to their smaller size, they contain limited space so need a highly focused, clear, bold, and concise message as there is not much room for loads of information or text. They can be used by all businesses to reach all kinds of goals from raising brand awareness, promoting your business, showcasing a new product, to highlighting a special offer and lead generation. Postcards are the smallest, simplest, and most cost-effective type of direct mail marketing. This article outlines the different options available for your next direct mail campaign so that you can save money, hit your goals, and improve your ROI. ![]() Choosing the right type for your audience can help you achieve greater engagement and higher response rates. From postcards to letters, there are many different types of direct mail. ![]()
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